Recognize that innovation requires failure. If you have a 100pc success rate, you are not doing anything new. Instead of hiding your mistakes, own your narrative. In some ways, it is a re-framing: it is not so much that you are creating some thing (Such as a product or service) that failed; it is that you are steadily improving a series of drafts. And remember, failure is ongoing. After all, stretch goals are things outside your wheelhouse that may not work out. But if you are making new and different mistakes, that is progress.
Adapted from stop believing that you have to be perfect, bt Dorie Clark
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